Typical “niching” puts you in a box where you can “only” sell to one very specific subset of humans, which not only severely restricts the amount of sales you can make, it also doesn’t make sense!
When I first heard the idea of “niching” in my business: I thought it meant that I could only work with one very specific type of client, like ONLY with moms or ONLY with restaurant owners.
But after a bunch of trial and error in the early days of my business (we’re 4+ years in now!), and then having helped dozens of clients identify their Unleashed Niche (& collectively make hundreds of thousands of dollars because of it!) since, I’ve uncovered the most effective, authentic, and freeing way to niche your business, without feeling held back or boxed in!